How to Develop a Content Marketing Plan
A well thought out content marketing plan is usually a well-designed document (or group of documents) which clearly describes how you plan on attracting and engaging your target clients with valuable content related to your products or services. It usually includes an analysis of the demographics of your target audience and the particular types of information that they will be looking for when they seek solutions to issues you can assist them to solve. In addition, your content must also be easily accessed, understood, and used in its entirety by your target audience in order to draw them into your business. By creating an effective content marketing plan, you can effectively market your product or service and ensure that more of your clients are returning to your site to find more of what they are looking for.
So how do you go about developing a content marketing plan? There are numerous tools available on the Internet which will provide you with useful information on this process. The first step you should take is to define the purpose of your website and determine what type of content you will provide. Some websites provide basic content, while others specialize in providing specific types of articles, blogs, or other informative content. You should be sure that your website offers your target audience a unique, useful experience in addition to providing them with a place to find and purchase your product or service.
After determining what type of content your website will provide, you can now decide on how to reach out to your target audience. The easiest way to reach your audience is through article submissions. As you have defined the specific types of articles you would like to provide and targeted to your audience, you can submit your articles to article directories such as EzineArticles, GoArticles, and articleBase. If you want your articles to draw a large number of viewers and remain relevant to your audience, you may want to consider writing and submitting these articles as SEO friendly articles.
In addition to article submissions, you may want to consider writing, posting, and promoting a variety of social networking sites in an effort to gain web traffic. Social media platforms such as Facebook, Twitter, and MySpace are excellent ways to reach your audience and get them interacting with your website. You may also want to include links to your website and blog within the contents that are submitted to these social media sites to ensure that your website will appear higher in the search engines results.
Another very important aspect of these social networking websites is the use of blogs. A blog is a great way to inform your target audience of any specials or new products or services that you may be offering.
An important aspect of these blogs is to post links back to your website and blog to draw more traffic to it. For example, if you provide links to a special offer you are currently promoting via your blog, it may be beneficial to make the link appear at the top of the first page of the blog instead of placing it below the sidebar. This can provide the reader with additional incentive to visit your website to see the special offer.
As mentioned previously, search engine optimization is one of the key aspects to success in marketing your website and blog. You should not only focus on using SEO to increase the ranking of your website, but you should also regularly optimize your blog to drive more traffic to it and make it more visible in the search engines.
Finally, there are also several techniques to promote your website and blog. Many people believe that the only successful Internet marketing strategy involves using social media to drive targeted traffic to your website. While this is certainly true to some degree, you should also utilize search engine optimization to obtain targeted traffic to your site as well. The main goal is for you to make your site visible to the search engines so that they can index it and rank it in search results.